Welcome to a world where pixels, polygons, and passion collide in a gaming multiverse like no other. The gaming market in Southeast Europe is distinct from the rest of the world because of the region’s rich history, culture, and linguistic diversity. An exciting blend of history and technology is embraced by gamers everywhere from the thriving cities to the sleepy villages, creating a gaming world as colourful as the Mediterranean sunsets and as enigmatic as the Balkan mountains.
In this part of the world, the controller is a portal to countless untold tales, epic journeys, and intense conflicts that have been meticulously crafted to speak to the players’ emotions and imaginations. But what is it about gaming in Southeastern Europe (SEE) that makes it so unique? How do game makers and localizers begin the process of transcreation and localization when targeting a region with a wide variety of spoken languages, cultural norms, and individual tastes in video games?